The Government Employees Insurance Company (GEICO /ˈɡaɪkoʊ/) is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. Rather than relying on agents to sell policies, GEICO uses a direct-to-consumer sa...
More
The Government Employees Insurance Company (GEICO /ˈɡaɪkoʊ/) is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. Rather than relying on agents to sell policies, GEICO uses a direct-to-consumer sales model and puts funds saved from not paying agent commissions toward the purchase of television advertising, with several campaigns running simultaneously in national markets. Its mascot is "Martin," a Gold dust day gecko with a Cockney accent, voiced by English comedian and actor, Jake Wood. GEICO is well known in popular culture for its advertising, having made a large number of commercials intended to amuse viewers.
GEICO was founded in 1936 by Philip J. Carlton, Leo Goodwin and his wife Lillian to provide auto insurance directly to...
Less
