Gevalia, a wholly owned subsidiary of Kraft Foods, is the largest coffee roastery in Scandinavia. In North America, the company sells premium coffee and teas directly to consumers via home delivery. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia produces more than 40 different varieties of super-premium coffee and tea.
It is located in Gävle (Gevalia in Latin). Gevalia was introduced in 19...
more
Gevalia, a wholly owned subsidiary of Kraft Foods, is the largest coffee roastery in Scandinavia. In North America, the company sells premium coffee and teas directly to consumers via home delivery. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia produces more than 40 different varieties of super-premium coffee and tea.
It is located in Gävle (Gevalia in Latin). Gevalia was introduced in 1920 in Sweden by the trading company Victor Theodore Engwall & Co. After 120 years as a family company it was sold in 1971 to Kraft Foods predecessor company, General Foods. Most Gevalia Coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America.
Gevalia began North American sales, via mail-order delivery service, in 1983. Gevalia is perhaps most well known for its introductory offer of a free coffeemaker and other coffee-related incentives. These offers were seen in magazine advertisements, direct mailings, and...
less
