The Gillette Cavalcade of Sports was a radio, and later television program that included a variety of sports, although primarily remembered by many for its focus on boxing.
The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Direc...
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The Gillette Cavalcade of Sports was a radio, and later television program that included a variety of sports, although primarily remembered by many for its focus on boxing.
The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Directory of Company Histories.
In 1939, Gillette President Joseph Spang purchased rights to the World Series on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold four times better than company estimates and Gillette sought additional sports sponsorships.
The Gillette stable of radio sports programs grew to include not only ongoing sponsorship of the World Series and All-Star Game in baseball, but the annual Kentucky Derby in horseracing and football’s Cotton Bowl and Orange Bowl.
"Most males in the 1940s...
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