Go Fly was the name of an award-winning British airline, trading as "Go", which was purchased by EasyJet in May 2002 for the equivalent of $545 million.
In November 1997, British Airways announced that, under the project name of Operation Blue Sky, it would launch its own low cost airline in order to meet the changing demand for air travel in Europe. According to British Airways' CEO, Bob Ayling, the new airline would, "quickly become a favourite...
more
Go Fly was the name of an award-winning British airline, trading as "Go", which was purchased by EasyJet in May 2002 for the equivalent of $545 million.
In November 1997, British Airways announced that, under the project name of Operation Blue Sky, it would launch its own low cost airline in order to meet the changing demand for air travel in Europe. According to British Airways' CEO, Bob Ayling, the new airline would, "quickly become a favourite with the budget traveller" via its pricing scheme and available flights. The new airline would be run separately from British Airways as a wholly owned subsidiary and would compete in the European low-cost market, dominated by Ryanair, EasyJet and Debonair.
Barbara Cassani, who had been the British Airways General Manager in New York and had been credited with turning around the airline's flagging fortunes on the transatlantic market in the early 1990s, was chosen by Bob Ayling to set up the new venture. The airline was named Go Fly Limited...
less
