Hear Music is the brand name of Starbucks' retail music concept and record label. Hear Music began as a catalog company in Cambridge, Massachusetts in 1990 before being purchased by Starbucks in 1999.
The Hear Music brand has four components: the music that each location plays; in-store CD sales, including Starbucks exclusives; branded retail stores (which opened shortly after the catalog was formed) and a label distributing their recordings.
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