Hugo Boss AG is a fashion and lifestyle house based in Metzingen, Germany, that specializes in high-end mens- and womenswear apparel. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Today HUGO BOSS is represented worldwide by more than 6,100 POS (points of sale) in 110 countries. About 330 retail stores are owned by the HUGO BOSS AG and over 1,000 stores and shops by franchisees.
One has to differentiate between the two core brand...
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Hugo Boss AG is a fashion and lifestyle house based in Metzingen, Germany, that specializes in high-end mens- and womenswear apparel. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Today HUGO BOSS is represented worldwide by more than 6,100 POS (points of sale) in 110 countries. About 330 retail stores are owned by the HUGO BOSS AG and over 1,000 stores and shops by franchisees.
One has to differentiate between the two core brands BOSS with various lines and HUGO:
BOSS Black Menswear launched in the early seventies/ Womenswear launched in 2000
BOSS Orange Menswear launched in 1999/ Womenswear launched in 2005
BOSS Selection Menswear launched in 2003
BOSS Green Menswear relaunched in 2003
HUGO Menswear launched in 1993/ Womenswear launched in 1998
The main line BOSS Black has fashion ranges for business and events. BOSS Orange mainly offers fashion for leisure time. BOSS Selection is the premium label and offers sophisticated design. BOSS Green is the golf-oriented...
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