Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX. The company employs about 7,100 people with revenues of $3.5 billion. It trades on Pink sheets under the ticker symbol IDARQ. As of March 31, 2009, Idearc voluntarily filed for Chapter 11 bankruptcy.
Idearc Media is home to Superpages.com and publisher of the Verizon Yellow Pages...
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Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX. The company employs about 7,100 people with revenues of $3.5 billion. It trades on Pink sheets under the ticker symbol IDARQ. As of March 31, 2009, Idearc voluntarily filed for Chapter 11 bankruptcy.
Idearc Media is home to Superpages.com and publisher of the Verizon Yellow Pages. It also offers "Solutions Direct" full-color direct mail postcards.
The company continues to diversify its product set by moving its focus from a "print-centric" business to a "multi-platform" business, including the 2007 acquisition of InfoSpace Inc.’s directory assets and the LocalSearch.com URL.
While its local search site Superpages.com continues to grow—achieving 24 percent growth and 4.8 billion network searches in 2007—the yellow pages directory business still brings in the majority of the company’s revenue.
According to data released...
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