In 1999, Ingenio co-founder and e-commerce executive Scott Faber was
riding in a New York City cab, eavesdropping on the driver's animated
cell phone conversation when he was struck with an idea. What would
happen if you combine the vast searching capabilities of the Internet
with the powerful person-to-person interaction of the telephone?
Shortly thereafter, Ingenio's unique platform was born, and has since
pioneered a variety of applications t...
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Ingenio: Web-to-Phone Pioneer
In 1999, Ingenio co-founder and e-commerce executive Scott Faber was
riding in a New York City cab, eavesdropping on the driver's animated
cell phone conversation when he was struck with an idea. What would
happen if you combine the vast searching capabilities of the Internet
with the powerful person-to-person interaction of the telephone?
Shortly thereafter, Ingenio's unique platform was born, and has since
pioneered a variety of applications that combine the communications
power and ubiquity of both the Internet and the phone to create new
opportunities for online buyers and sellers.
The company's technology
powers a suite of solutions, including the leading Live Advice™
Directories product and the Ingenio Pay Per Call® Network. Ingenio Pay
Per Call is the industry's first and only paid search-based advertising
system that allows any advertiser to capitalize on the popularity of
Internet search and drive targeted phone leads—rather than clicks—to
their business.
