The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United States.
Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization, and P...
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The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United States.
Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization, and Patrick Dolan is the Executive Vice President & Chief Operating Officer (COO). The president of the IAB (Internet Advertising Bureau) in the UK is Guy Phillipson.
It has developed a number of interface formats for digital advertising metadata, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats.
As an example, IAB Australia's board members include representatives from APN, News Digital Media, Carsales.com, ninemsn, Fairfax Media, Network Ten, TressCox Lawyers, Telstra, Yahoo!7, the Australian Interactive...
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