The Interpublic Group of Companies, Inc. (IPG) (NYSE: IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of Universal McCann media agency and McCann-Erickson, one of the largest agency networks in the world.
IPG was created in 1960 as the first marketing services management holding company, with McCann-Erickson and McCann-Mar...
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The Interpublic Group of Companies, Inc. (IPG) (NYSE: IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of Universal McCann media agency and McCann-Erickson, one of the largest agency networks in the world.
IPG was created in 1960 as the first marketing services management holding company, with McCann-Erickson and McCann-Marschalk as its two subsidiaries. Since then, it has grown tremendously, with over 185 companies purchased in a two-year span from 1999 to 2001. Comparisons have been made to AOL Time Warner, as both are media conglomerates that have trouble managing their holdings. The advertising firm Campbell-Ewald is also a subsidiary of IPG.
In 2002, IPG suffered a precipitous drop in its stock price and reputation in an accounting scandal that was an epidemic among American companies (such as Enron, WorldCom, Tyco, and Adelphia) during that period. As of...
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