Israeli (Hebrew: ישראלי, lit. Israeli) was an Israeli daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro free daily newspapers, it was geared toward a young, urban, and mobile clientele.
The newspaper, first published in January 2006, was co-owned by Sheldon Adelson and Hirsch Media (owned by Shlomo Ben Tzvi) and published by Israeli News Ltd. Its hea...
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Israeli (Hebrew: ישראלי, lit. Israeli) was an Israeli daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro free daily newspapers, it was geared toward a young, urban, and mobile clientele.
The newspaper, first published in January 2006, was co-owned by Sheldon Adelson and Hirsch Media (owned by Shlomo Ben Tzvi) and published by Israeli News Ltd. Its headquarters were located on Menahem Begin Road in Tel Aviv. Its original budget was planned to be US $35 million over three to four years.
It was long suspected that the paper was losing money, but as the number of pages increased from the originally-planned sixteen to twenty-four, and often even more (up to 40), the publishers insisted that the newspaper's expanding size was a sign of strong demand from advertisers. Israeli aimed to become the second-largest paper in Israel, behind Yediot Aharonot, and claimed to print 200,000 issues each day...
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