Prior to co-founding Pelago, Jeff spent almost 8 1/2 years
(1997-2006) at Amazon.com. Most recently, Jeff was the Senior Vice
President responsible for Amazon's consumer websites, worldwide. In
this role, he oversaw the end-to-end customer experience (search,
navigation, personalization, social computing, ordering, merchandising,
automated email) as well as Amazon's online traffic initiatives (the
Amazon Associates program, search engine optimiza...
more
Prior to co-founding Pelago, Jeff spent almost 8 1/2 years
(1997-2006) at Amazon.com. Most recently, Jeff was the Senior Vice
President responsible for Amazon's consumer websites, worldwide. In
this role, he oversaw the end-to-end customer experience (search,
navigation, personalization, social computing, ordering, merchandising,
automated email) as well as Amazon's online traffic initiatives (the
Amazon Associates program, search engine optimization and search engine
advertising) and the experimental platform that enabled Amazon to
conduct quantitative experiments with regard to consumer behavior and
measure incremental value of new initiatives.
Before moving into the website-focused role, Jeff was the Director
of Supply Chain Optimization Systems at Amazon (for approximately 4
years). In this position, Jeff led the design and development of
Amazon's unique and powerful forecasting, inventory planning, order
fulfillment optimization and transactional purchasing systems. Jeff
championed the idea that fulfillment planning could be sufficiently
real-time that the order pipeline could be connected directly to the
fulfillment planning engine to generate optimal plans from which
shipping promises are made to the customer during the check-out
process. The system realizing this vision was launched in 2001 and
continues to power the Amazon site today.
Prior to Amazon, Jeff spent five years (1992-1997) at D. E. Shaw
& Co., L.P. in New York. Jeff joined the firm as a software
engineer; his first assignment was to help Jeff Bezos build and launch
the Third Market strategy, one of Shaw's early sell-side strategies.
After Bezos left to found Amazon.com, Jeff remained at Shaw as the Vice
President responsible for the firm's front office software
infrastructure.
Prior to joining D. E. Shaw & Co., Jeff earned his BS and MS in
computer science from the University of Illinois, Urbana-Champaign.
