Joel Makower (b. 19 February 1952 in Oakland, California) is an entrepreneur, writer, and strategist on sustainable business, clean technology, and green marketing. For more than twenty years, he has been a respected voice on these topics, through books, websites, blogs, articles, and speeches. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a w...
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Joel Makower (b. 19 February 1952 in Oakland, California) is an entrepreneur, writer, and strategist on sustainable business, clean technology, and green marketing. For more than twenty years, he has been a respected voice on these topics, through books, websites, blogs, articles, and speeches. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for clean energy, clean water, and advanced materials; and the strategies and tactics companies use to communicate and market their environmental efforts and leadership, especially to consumers.
Makower graduated from the journalism department at the University of California at Berkeley in 1975 and became a freelance magazine writer, focusing on consumer and business issues. Of particular interest were topics at the intersection of business, technology, and society. His...
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