John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.
His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules o...
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John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.
His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.
Battelle also co-founded and co-hosts the annual Web 2.0 Summit.
Born in Pasadena, California, Battelle studied at Chandler School, Polytechnic School and the University of California, Berkeley, earning both a Bachelor of Arts in anthropology in 1987 and a master's degree in journalism in 1992. He went on to become chairman and CEO of Standard Media International, which launched The Industry...
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