John Glascott

John Glascott has a successful 20 year management record in the creation and growth of new media properties and the redevelopment of existing properties in online, magazines, television, out-of-home, and consumer promotion.

Prior to joining Buzznet as Executive Vice President, Sales, he served as Senior Vice President of Business Development and Sales for RealAge, a personalized online health media company where in two years his team tripled ad sales and diversified its revenue base. Before RealAge, Glascott was EVP Sales at Alloy Media + Marketing, where he led the national efforts of a 60-person sales team for Alloy’s suite of assets in interactive, print, school newspapers, location media, sampling, and database marketing, reaching the elementary school through college markets.

In 2001-02, Glascott served as the East Region Vice President for Yahoo!. During his tenure, he led a 70-person sales team in all aspects of advertising and marketing services sales, including sponsorships, consumer promotions, direct marketing and e-commerce programs. He led revenue growth of 110% with traditional brand name advertisers by shifting his team’s strategic sales focus to blue-chip Fortune 500 accounts from dot.coms, and targeting accounts by vertical categories.

Before Yahoo!, he served as Senior Vice President of Sponsorship for iVillage.com where he directed all sponsorship and advertising sales revenue and helped to fuel the company’s successful IPO. Glascott led all operations of the 60-person department for advertising and sponsorship sales, account management, creative services, business affairs and sales operations where revenues grew by more than 500 % from $15 million to $77 million in three years.

Previous to his 10 years in online sales leadership, Glascott was Senior Vice President of Corporate Marketing & Sales at Hearst Magazines. He also spent 12 years with Whittle Communications, where he gained invaluable experience in selling and leading teams to sell advertisers in the college and youth markets. He led the marketing and sales efforts for Campus Voice, a national media and sampling network targeting the college market, and was on the launch team for Channel One, the in-school TV news show for teens.

Glascott has an MBA from NYU and lives in suburban New York with his wife and 3 kids.