Jolt Cola is a carbonated soft drink produced by Wet Planet Beverages. It was created in 1985 by C. J. Rapp as a highly caffeinated cola. It is targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. In late September 2009 Jolt Co Inc (Wet Planet Beverages) filed for Chapter 11 after failing to meet the demands from Rexam to fulfill an agreement over buying bottles.
Jolt Cola was o...
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Jolt Cola is a carbonated soft drink produced by Wet Planet Beverages. It was created in 1985 by C. J. Rapp as a highly caffeinated cola. It is targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. In late September 2009 Jolt Co Inc (Wet Planet Beverages) filed for Chapter 11 after failing to meet the demands from Rexam to fulfill an agreement over buying bottles.
Jolt Cola was originally made by The Jolt Cola Company of Rochester, New York, which has since changed its name to Wet Planet Beverages. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "All the Flavor and Twice the Caffeine" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup.
Jolt Cola later diversified into additional flavors named Cherry...
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