Jordache Enterprises, Inc. is a clothing company that manufactures (or contracts for the manufacture of) apparel including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s.
Jordache originated in 1969, when brothers Joe, Ralph, and Avi Nakash (Naccache) opened a store in New York City that sold brand-name jeans at a discount. Within a few years, their business had expanded...
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Jordache Enterprises, Inc. is a clothing company that manufactures (or contracts for the manufacture of) apparel including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s.
Jordache originated in 1969, when brothers Joe, Ralph, and Avi Nakash (Naccache) opened a store in New York City that sold brand-name jeans at a discount. Within a few years, their business had expanded to a four-store chain. In 1977, however, the brothers' largest store was looted and set ablaze during the New York City blackout of 1977. When they collected $120,000 on their insurance policy, they incorporated their business (in 1978) and entered the jeans manufacturing business. They had long been interested in the European denim market, where jeans were more body-conscious and fashion-forward.
The Nakashes' timing was right. At this moment, consumers' tastes in jeans were shifting from established brands like Levi's to designer jeans like...
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