KITS ("Live 105") is a San Francisco, California, USA-based radio station broadcasting at 105.3 MHz. The station is owned by CBS Radio and programs a modern rock format. The station also broadcasts on HD channel L2, locally on Comcast cable channel 986, and is streaming online using Radiomat.
The station's original call letters were KBRG. The KITS call letters arrived in February 1983 when the station adopted radio consultant Mike Joseph's Hot Hi...
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KITS ("Live 105") is a San Francisco, California, USA-based radio station broadcasting at 105.3 MHz. The station is owned by CBS Radio and programs a modern rock format. The station also broadcasts on HD channel L2, locally on Comcast cable channel 986, and is streaming online using Radiomat.
The station's original call letters were KBRG. The KITS call letters arrived in February 1983 when the station adopted radio consultant Mike Joseph's Hot Hits Top-40 music format. Seven air personalities were recruited during a nationwide search from stations such as XETRA Tijuana, Mexico, Q104 Kansas City, 92x Columbus, Ohio, and WCAU-FM Philadelphia. The transplanted jocks underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first Disc Jockey on the air (at 9am on February 27, 1984), transitioning KBRG-FM from its Spanish format to Hot Hits.
The station was referred to as "Hot Hits KITS" and...
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