KLLC (97.3 FM, "Alice @ 97.3") is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs a modern adult contemporary music format and on 97.31 HD-2 is Chill With Alice, a Chill format channel. According to the radio industry website, RadioStats.Net, KLLC's site is the most visited Modern AC radio station website in America.
The 97.3 MHz frequency was home to Family Radio's KEAR since...
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KLLC (97.3 FM, "Alice @ 97.3") is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs a modern adult contemporary music format and on 97.31 HD-2 is Chill With Alice, a Chill format channel. According to the radio industry website, RadioStats.Net, KLLC's site is the most visited Modern AC radio station website in America.
The 97.3 MHz frequency was home to Family Radio's KEAR since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as "97K", programmed an adult contemporary/Top 40 format. Over the years, the station evolved in more of a classic hits direction. For a time, they aired the syndicated American Top 40.
In January 1982, KCBS became KRQR, "The Bay Area Rocker", with a hard album-oriented rock (AOR) format, to compete against leading rock...
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