LeadPoint

LeadPoint is the first online marketplace optimized for the lead industry. LeadPoint neither influences pricing nor competes with lead sellers. LeadPoint ensures the integrity of the transaction (the transfer and the format of the leads and the financial exchange) and the quality of the leads, buyers and sellers operating in the marketplace.

As a free-market exchange, the value of leads is based on quality, demand and performance. Lead sellers are rewarded for high performing leads, and lead buyers establish their own bid prices, and purchase leads according to their true value based on performance. There is no direct contact between buyer and seller.

As an exchange that operates in real-time, both buyers and sellers can get an instant view of the price and performance of leads. Fresh leads are supplied by sellers and sold to buyers instantly. The exchange is always open and the community of buyers and sellers is always growing.

LeadPoint never forgets that the measure of success goes beyond the exchange - beyond the transaction - and is actually measured by the satisfaction of the end-customer who originally filled out the mortgage or debt request. Every point along this multi-step process - from the moment an end-customer fills out a form, answers a question, and qualifies as a lead, to the verification of the information, exchange of the lead, initial contact of the customer, through the close of the deal - is aimed at the resulting satisfaction of the end-customer who was served by the buyer who purchased the lead. Why? Because a satisfied customer will spread the word that the site where they filled out their form actually delivered what they wanted. And the process will begin anew, for hundreds and thousands of customers everyday across the Internet.

LeadPoint is a privately held company based in Los Angeles, CA founded by Marc Diana and Per Pettersen. Together Diana and Pettersen bring more than 20 years of Internet experience to LeadPoint. Prior to founding LeadPoint, they each held executive technology and business positions at leading affiliate marketplaces, lead origination companies and Internet consulting firms.