Level Up! (also known as Level Up! Games or LUG) is one of the leading publishers of online games in the Philippines, Brazil and India. The company is notable in the Philippines for being the pioneer of online gaming in the country, when it released Ragnarok Online. With over 11 million registered Filipino gamers, the company has strengthened its status as the leading online game publisher in the country.
The company began in April 2003 as the fi...
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Level Up! (also known as Level Up! Games or LUG) is one of the leading publishers of online games in the Philippines, Brazil and India. The company is notable in the Philippines for being the pioneer of online gaming in the country, when it released Ragnarok Online. With over 11 million registered Filipino gamers, the company has strengthened its status as the leading online game publisher in the country.
The company began in April 2003 as the first online gaming publisher in the Philippines. Demand for MMORPGs quickly spread, and by June 2003, Level Up! services could be received anywhere in the country from a number of affiliates. The company brought Pay to Play online services to the Philippines, including OZ World by Ozmedia and Ragnarok Online by Gravity Corp., the first localized MMORPG in the Philippines.
In January 2005, Level Up! expanded to Brazil and India where the firm made its first attempt at offshore expansion.
In late 2005, negotiations between Level Up! Games and...
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