Limited Brands (formerly known as The Limited Inc.) is an American apparel company based in Columbus, Ohio. Due to success of Flagships Victoria's Secret and Bath & Body Works, Limited Brands posted $10.36 Billion in revenue in 2011. Listed as #256 in Forbes annual Fortune 500 list of top companies.
In 1912, Bella Cabakoff emigrated with her parents from Russia to Columbus, Ohio to escape persecution. At 21, she became the youngest buyer for the ...
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Limited Brands (formerly known as The Limited Inc.) is an American apparel company based in Columbus, Ohio. Due to success of Flagships Victoria's Secret and Bath & Body Works, Limited Brands posted $10.36 Billion in revenue in 2011. Listed as #256 in Forbes annual Fortune 500 list of top companies.
In 1912, Bella Cabakoff emigrated with her parents from Russia to Columbus, Ohio to escape persecution. At 21, she became the youngest buyer for the Lazarus department store chain. However, after spending over 20 years with Lazarus, in 1951 she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street. This store became the training ground for Leslie Wexner. In 1963, he borrowed $5,000 from his aunt and $5,000 from the bank and opened a store at the Kingsdale Shopping Center in Upper Arlington. This store was named "The Limited" because the store focused on clothing for younger women, unlike his parents' general merchandise store. Later...
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