Look and Read is a BBC television programme for primary schools, aimed at improving children's literacy skills. The programme presents fictional stories in a serial format, the first of which was broadcast in 1967 and the most recent in 2004, making it the longest running nationally broadcast programme for schools in the UK. The series remains popular among school children, and has also gained a cult following among those who have grown up with i...
more
Look and Read is a BBC television programme for primary schools, aimed at improving children's literacy skills. The programme presents fictional stories in a serial format, the first of which was broadcast in 1967 and the most recent in 2004, making it the longest running nationally broadcast programme for schools in the UK. The series remains popular among school children, and has also gained a cult following among those who have grown up with it.
The first programmes for schools in Britain were broadcast in 1957. Early material was mostly aimed at secondary school pupils and seen as a convenient method of demonstration in subjects such as science and geography. In the early 1960s, there was a lot interest in the medium as a way of educating children with certain learning difficulties and in 1962 the BBC produced Television Club which presented stories in a drama serial format. The success of this format made some look into the possibilities of using the technique on programmes for...
less
