Macbeth Athletics was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Tom DeLonge and Mark Hoppus from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes. The campaign's slogan "The Sport of Life" intended to show a different type of athleticism. An athleticism people ...
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Macbeth Athletics was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Tom DeLonge and Mark Hoppus from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes. The campaign's slogan "The Sport of Life" intended to show a different type of athleticism. An athleticism people use in everyday life, in contrast to just physical sports. "The Sport of Life" encompassed every single decision and consequent action a person could take in their daily lifestyle to improve the life of those around them and ultimately themselves. Whether it's taking a risk and packing up your things to drive across the country and be with the girl you love or picking up a guitar and teaching yourself how to play, the campaign aimed to highlight peoples passion and commitment they use in everyday choices. Macbeth added the term "Athletics" to...
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