Mainstream is the common current thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct.
As such, the mainstream includes all popular culture, typically disseminated by mass media. The opposite of the mainstream are subcultures, countercultures, cult followings, and (in fiction) genre. Additionally, mainstream is sometimes a codeword used for an actual ethnocentric or heg...
More
Mainstream is the common current thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct.
As such, the mainstream includes all popular culture, typically disseminated by mass media. The opposite of the mainstream are subcultures, countercultures, cult followings, and (in fiction) genre. Additionally, mainstream is sometimes a codeword used for an actual ethnocentric or hegemonic subculture point of view, especially when delivered in a culture war speech. It is often used as a pejorative term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as "mainstream."
Mainstream films can best be defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Because of better financing, these films...
Less
