The Malt-O-Meal Company is a privately-owned American corporation which produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,100 people and had estimated sales in 2006 of $490 million.
The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbel...
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The Malt-O-Meal Company is a privately-owned American corporation which produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,100 people and had estimated sales in 2006 of $490 million.
The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.
In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, owners changed the company name to Malt-O-Meal Company.
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition.
In the 1970s, the Malt-O-Meal Company once again began making cold cereals which replicated...
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