Master of Marketing Research
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Master of Marketing Research (MMR or M.M.R.) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the M.M.R. focuses solely on the aspects of marketing research.
The first Master of Marketing Research was developed by the Terry College of Business in 1979. Marketing faculty, together with leading marketing research professionals,...
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