Mastering guerrilla marketing
Written Work
Author
Jay Conrad Levinson
Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book "Guerrilla marketing" . The first to use the term "Guerrilla Marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the...
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