Miller Lite is a 4.2% abv pale lager brand sold by Miller Brewing Company of Milwaukee, Wisconsin, United States. Sibling beers include Miller Genuine Draft and Miller High Life.
Essentially the first mainstream light beer, Miller Lite has a colorful history. After its first inception as "Gablinger's Diet Beer," which was created in 1967 by Joseph L. Owades, a biochemist working for New York's Rheingold Brewery, the recipe was given (by the inven...
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Miller Lite is a 4.2% abv pale lager brand sold by Miller Brewing Company of Milwaukee, Wisconsin, United States. Sibling beers include Miller Genuine Draft and Miller High Life.
Essentially the first mainstream light beer, Miller Lite has a colorful history. After its first inception as "Gablinger's Diet Beer," which was created in 1967 by Joseph L. Owades, a biochemist working for New York's Rheingold Brewery, the recipe was given (by the inventor of the light beer process) to one of Miller's competing breweries, Chicago's Meister Brau, which came out with the Meister Brau "Lite" brand in the late 1960s. When Miller acquired Meister Brau's labels the recipe was reformulated and relaunched as "Lite Beer from Miller" in the test markets of Springfield, IL and San Diego, CA in 1973, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller's approach worked where the two previous...
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