"New Coke" was the unofficial name of the reformulation introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (a.k.a. Coke). Properly speaking, New Coke had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II.
The American public's reaction to the change was poor, and the new cola was a major marketing failure. The...
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"New Coke" was the unofficial name of the reformulation introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (a.k.a. Coke). Properly speaking, New Coke had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II.
The American public's reaction to the change was poor, and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula, re-branded as "Coca-Cola Classic", resulted in a significant gain in sales, leading to speculation that the introduction of the New Coke formula was just a marketing ploy.
A Caffeine Free New Coca-Cola version was also introduced at the same time. It was replaced by Caffeine Free Coca-Cola classic in 1990, which was the original 1983-1985 Caffeine Free Coca-Cola formula.
Just after World War II, the market share for the Coca-Cola Company's flagship beverage was 52%, and in 1983 it had...
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