Nintendo Entertainment Analysis and Development

Nintendo Entertainment Analysis and Development (任天堂 情報開発本部, Nintendō Jōhō Kaihatsu Honbu, lit. "Nintendo Information and Development Headquarters"), commonly abbreviated as EAD, is the largest division inside Nintendo. It was preceded by the Creative Department (クリエイティブ課, Kurieitibu Ka), a team of designers with an art background responsible for many different tasks, to which Shigeru Miyamoto and Takashi Tezuka originally belonged. Both develope... More

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