Nofollow

nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. The concept for the specification of the attribute value nofollow was designed by Google’s head of webs... more

nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. The concept for the specification of the attribute value nofollow was designed by Google’s head of webspam team Matt Cutts and Jason Shellen from Blogger.com in 2005. The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 Google’s Matt Cutts and Blogger’s Jason Shellen designed the attribute to address the problem and the nofollow attribute was born. The specification for nofollow is copyrighted 2005-2007 by the authors and... less