Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 16,000 professionals.
The chairperson of Ogilvy is Rochelle B. (Shelly) Lazarus, who has held the position since 1996.. She was also CEO until the end of 2008, when she was succeeded by Miles Young.
Ogilvy & Mather was...
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Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 16,000 professionals.
The chairperson of Ogilvy is Rochelle B. (Shelly) Lazarus, who has held the position since 1996.. She was also CEO until the end of 2008, when she was succeeded by Miles Young.
Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson & Mather." The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands like American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé and Unilever brands Pond's & Dove.
Ogilvy & Mather was built on David Ogilvy's principles, in particular, that the function of advertising is to sell, and that successful advertising for any product is based on information about its consumer.
His entry into the company of giants...
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