Paul Rand (born Peretz Rosenbaum, (August 15, 1914 – March 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932-33), and the Art Students League (1933–1934). From 1956 to 1969, an...
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Paul Rand (born Peretz Rosenbaum, (August 15, 1914 – March 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932-33), and the Art Students League (1933–1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand died of cancer in 1996. He is buried in Beth El Cemetery in Norwalk, Connecticut.
Peretz Rosenbaum was born on August 15, 1914 in Brooklyn, New York. He embraced design at a very young age, painting signs for his father’s grocery store as well as for school events at P.S. 109. Rand’s father did not believe art could provide his son with a sufficient livelihood, and so he...
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