Peet's Coffee & Tea is a specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's has a devoted following, sometimes known as the Peetniks due to their strong customer loyalty to Peet's wide range of varietals and signature blends of coffee and tea. Peet's is especially known for its strong, dark roasted coffee.
Alfred Peet, known as the "grandfather of specialty coffee", started Peet's Coffee & Tea as...
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Peet's Coffee & Tea is a specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's has a devoted following, sometimes known as the Peetniks due to their strong customer loyalty to Peet's wide range of varietals and signature blends of coffee and tea. Peet's is especially known for its strong, dark roasted coffee.
Alfred Peet, known as the "grandfather of specialty coffee", started Peet's Coffee & Tea as a single store in 1966 in Berkeley, California. Peet's original outlet is still located on the corner of Walnut and Vine (2124 Vine Street) in Berkeley, close to the University of California (although it has been renovated to match the look of the newer Peet's outlets elsewhere). Peet grew up in the coffee business while living in Netherlands as a child. Moving to San Francisco, California, when he was 35, he began roasting coffee as he knew it. Peet's now roasts at a small plant in nearby Alameda-the only "green" coffee plant in the world....
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