The Perusahaan Otomobil Kedua Berhad (English: Second Automobile Manufacturer Limited Corporation), usually abbreviated to Perodua (pronounced [pəˈrɒdjuːa]), is Malaysia's second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Reso...
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The Perusahaan Otomobil Kedua Berhad (English: Second Automobile Manufacturer Limited Corporation), usually abbreviated to Perodua (pronounced [pəˈrɒdjuːa]), is Malaysia's second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces small-compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for...
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