Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. Historically, Pillsbury was a rival company to General Mills, also based in Minneapolis, and was one of the world's largest producers of grain and other foodstuffs until it was bought-out by General Mills in 2001. De jure interpretation of antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refri...
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Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. Historically, Pillsbury was a rival company to General Mills, also based in Minneapolis, and was one of the world's largest producers of grain and other foodstuffs until it was bought-out by General Mills in 2001. De jure interpretation of antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Leo Burnett who created Pillsbury's Doughboy and Jolly Green Giant considers them two of the agency's top five brand icons.
C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John Sargent Pillsbury. The company was the first in the United States to use steam rollers for processing grain. The finished product required transportation, so the Pillsburys assisted in funding railroad development...
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