Pitchmen

PitchMen (original name: But Wait...There's More) is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by Thom Beers. Each episode typically focused on two different products. Each episode typically begins with Billy ... More

PitchMen (original name: But Wait...There's More) is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by Thom Beers. Each episode typically focused on two different products. Each episode typically begins with Billy Mays and Anthony Sullivan being pitched different products by their inventors. Two products are then selected and are field tested with peoples' opinions gathered on the products. If successful in the field test, Billy and Sully would create an infomercial which is then produced and played in test markets after which the inventors are notified of the amount of success that the commercial generated. For products that generated a successful level of consumer interest, high praise is given by Billy and Sully. For products that did not fare as...

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