Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments...
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Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments: Publishing (which manages the magazine), Entertainment (which controls electronic assets), and Licensing (which licenses the Playboy name and bunny logo to third parties).
Sales of Playboy magazine peaked in 1972 at over 7 million copies and then declined as the market shifted to "laddy" magazines such as Maxim. The company now derives only one-third of its revenues from Playboy magazine, with the other two-thirds from the dissemination of adult content in electronic form, such as television, the internet and DVDs. Much of this electronic...
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