Prada S.p.A. is an Italian fashion label designed by Mario Prada, specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage and hats), founded by Mario Prada. The label is a status symbol. Like other brands, Prada battles counterfeiting, ensuring authenticity only from its official worldwide boutiques and online store.
The company was started by Fratelli Prada (English: Prada Brothers) and by Mario Pra...
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Prada S.p.A. is an Italian fashion label designed by Mario Prada, specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage and hats), founded by Mario Prada. The label is a status symbol. Like other brands, Prada battles counterfeiting, ensuring authenticity only from its official worldwide boutiques and online store.
The company was started by Fratelli Prada (English: Prada Brothers) and by Mario Prada in as a leathergoods shop in Milan, Italy. His shop sold leather goods and imported English steamer trunks and handbags. Fratelli Prada gained reputation. Mario Prada did not believe in women interaction within business, and so he prevented female family members from entering into his workshop. After his death in the mid-1950s, Mario's son harbored no interest in the business. So ironically, it was Mario's daughter-in-law who took the helm of Prada, and maintained it for almost twenty years. Her own daughter, Miuccia Prada, joined the...
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