Product 19 is a breakfast cereal made by Kellogg's. Introduced in 1967, it consists of lightly sweetened flakes made of corn, oats, wheat, and rice. It is packaged and sold in a red box.
According to the book Cerealizing America: The Unsweetened Super Story of Breakfast Cereal by Scott Bruce and Bill Crawford, Kellogg's copywriter John E. Matthews was having difficulty naming the as-yet-unnamed cereal, which was being developed to compete with th...
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Also known as:
- Cereals ready-to-eat, KELLOGG, KELLOGG'S PRODUCT 19