Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views.
The principle approaches to the study of public opinion may be divided into 4 categories:
Public opinion as a concept gained credence with the rise of "public" in the eighteenth century. The English term "public opinion" da...
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Organizations in this sector:
- The Gallup Organization ,
- Roper Center for Public Opinion Research ,
- Allensbach Institute ,
- AmapDigital ,
- American Customer Satisfaction Index LLC ,
- IBON Foundation ,
- Social Weather Stations ,
- Zogby International
Quotations About This Subject:
- Public opinion is a permeating influence, and it exacts obedience to itself; it requires us to drink other men's thoughts, to speak other men's words, to follow other men's habits. ,
- Public Opinion... an attempt to organize the ignorance of the community, and to elevate it to the dignity of physical force. ,
- What we call public opinion is generally public sentiment. ,
- Public opinion contains all kinds of falsity and truth, but it takes a great man to find the truth in it. The great man of the age is the one who can put into words the will of his age, tell his age what its will is, and accomplish it. What he does is the heart and the essence of his age, he actualizes his age. The man who lacks sense enough to despise public opinion expressed in gossip will never do anything great. ,
- Public opinion is a weak tyrant compared with our own private opinion. What a man thinks of himself, that it is which determines, or rather indicates, his fate. ,
- If forty million people say a foolish thing it does not become a wise one, but the wise man is foolish to give them the lie. ,
- There are certain times when public opinion is the worst of all opinions. ,
- It is a besetting vice of democracies to substitute public opinion for law. This is the usual form in which masses of men exhibit their tyranny. ,
- Public opinion is the thermometer a monarch should constantly consult. ,
- It is the folly of too many to mistake the echo of a London coffee-house for the voice of the kingdom.
