Breakfast Cereal

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Quaker Oats Company

Quaker Oats Company

The Quaker Oats Company is an American food conglomerate based in Chicago. Quaker Oats was founded in 1901 by the merger of four oat mills: The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into non-related fields such as toys....
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Cap'n Crunch

Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals manufactured by Quaker Oats Company and first introduced in 1963. Pamela Low, a flavorist at Arthur D. Little and "the mother of Cap'n Crunch," developed the original Cap'n...

Introduced:

  • 1963

Manufacturer:

Quisp

Quisp and Quake are two sugar-sweetened breakfast cereals from The Quaker Oats Company. Quisp and Quake were originally released in 1965 in the United States by The Quaker Oats Company and generally advertised together (during the same commercial)...

Introduced:

  • 1965

Manufacturer:

Life

Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. It was introduced in 1961. The cereal's advertisements currently sport the slogan "Life is full of surprises". Life was popularized during the 1970s by an...

Mascot:

Introduced:

  • 1961

Manufacturer:

Slogan:

  • He likes it! Hey Mikey!

Sugar Puffs

Sugar Puffs is a breakfast cereal made from sugar coated wheat that is sold in the United Kingdom. For many years it was made by the Quaker Oats Company but in 2006 it was sold to Big Bear t/a Honey Monster Foods. Sugar Puffs was first launched in...

Flavor:

Manufacturer:

King Vitaman

King Vitaman is a brand of pre-sweetened breakfast cereal produced by Quaker Oats and sold in the United States. The cereal entered the marketplace in 1970, and although it has changed mascots over the years, it is still in production. King Vitaman...

Mascot:

Introduced:

  • 1970

Manufacturer:

Slogan:

  • sugary sweet tasty little crowns... kids love' em!

Halfsies

Halfsies were a breakfast cereal manufactured by Quaker Oats from 1983 through 1984. They were the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. The premise was they contained...

Currently Produced:

  • No

Introduced:

  • 1983

Discontinued:

  • 1984

Manufacturer:

Slogan:

  • Halfsies were discontinued due to poor sales.

Mr. T

Mascot:

Introduced:

  • 1984

Manufacturer:

Slogan:

  • I pity da foo' dat don't eat my cereal
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