Ratings

Radio, cable and broadcast television programming measure their performance via ratings. There are two companies that gather ratings for broadcast programming in the United States: The ratings industry uses a number of terms to break down their statistics. The "Share" is the percentage of radio listeners tuned in to a given station at a given time. For example - a "1.4 Share" means that that 1.4% of all people listening to the radio at a specifie... more

Radio, cable and broadcast television programming measure their performance via ratings. There are two companies that gather ratings for broadcast programming in the United States: The ratings industry uses a number of terms to break down their statistics. The "Share" is the percentage of radio listeners tuned in to a given station at a given time. For example - a "1.4 Share" means that that 1.4% of all people listening to the radio at a specified time are tuned into the specified station or program. "Rating" is the percentage of potential listeners - whether listening to the radio or not - who are tuned into a program or station at a given time. frequency and reach is gross rating point "Cume", or Cumulative Audience, is the number of unique people tuned into a program or station at a given time. Cume is usually expressed as the estimated number of listeners in any given quarter-hour. The "AQH" is the average number of audience members during a typical quarter-hour (measured as... less