RCRD LBL is an exclusively-online record label that offers all of its music for free via Mp3 downloads, while generating 100% of its revenue through advertising and sponsorship. Developed and run by Downtown Records CEO Josh Deutsch and Engadget founder Peter Rojas, RCRD LBL offers music from emerging and established artists, as well as reviews, interviews, and multimedia content. Launched in November 2007 with PUMA, airline Virgin America, and N...
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