RVCA

RVCA (pronounced /ˈruːkə/) is a clothing company based in Costa Mesa, California RVCA was founded by PM Tenore, who is also the creative director. The company markets itself as an original combination of art, music, fashion and a modern lifestyle. At the forefront of this goal has been RVCA's Artist Network Program (ANP) - a venture established to showcase both renowned and relatively unknown artists. RVCA is closely associated with skateboard an... more

RVCA (pronounced /ˈruːkə/) is a clothing company based in Costa Mesa, California RVCA was founded by PM Tenore, who is also the creative director. The company markets itself as an original combination of art, music, fashion and a modern lifestyle. At the forefront of this goal has been RVCA's Artist Network Program (ANP) - a venture established to showcase both renowned and relatively unknown artists. RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and can also be found in PacSun, Zumiez, Nordstrom, Bloomingdales, Tilly's, The Buckle, and numerous other shops. B.J. Penn, sponsored by RVCA,used to wear his RVCA trunks for major UFC events, until RVCA was banned from the UFC. Speculation is that due to RVCA sponsoring Fedor Emelianenko of Strikeforce/M-1 Global, UFC rival promotions, RVCA is no longer welcome in the UFC. Because of its art focus, RVCA is also associated with the... less