Sit-up Ltd

sit-up Channels (or commonly sit-up) is a UK based broadcaster which launched in 2000. To over 12 million homes, it delivers a portfolio of mainly auction shopping TV channels. On 1 April 2009 it was announced that Sit-up Ltd had been sold by Virgin Media to AURELIUS AG. The purchase price or terms of the agreement have not been disclosed. Virgin Media had previously owned the company, via its Virgin Media Television content division - this follo... more

sit-up Channels (or commonly sit-up) is a UK based broadcaster which launched in 2000. To over 12 million homes, it delivers a portfolio of mainly auction shopping TV channels. On 1 April 2009 it was announced that Sit-up Ltd had been sold by Virgin Media to AURELIUS AG. The purchase price or terms of the agreement have not been disclosed. Virgin Media had previously owned the company, via its Virgin Media Television content division - this followed partial ownership prior to May 2005. sit-up runs the channels bid tv, price-drop tv and speed auction tv each day from 7.45 am through to 1.30 am. The downtime is covered by their rolling advertisement arm, Screenshop. The channels are designed to sell consumer products via digital TV (currently carried by digital satellite, cable, and terrestrial) or the Internet. bid tv (known as bid-up.tv until 21 January 2005) is a television channel based in the UK - the first of its kind in the world - it runs live televised auctions every day... less