SK-II, is a Procter & Gamble Beauty brand, launched over 25 years ago in Japan. SK-II is often considered one of the most expensive beauty brands in the world.
The history of SK-II goes back over 30 years ago when a scientist in Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. After years of research the scientists were able to isolated the natural, nutrient-rich liquid which they called, Pitera.
In 1980...
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SK-II, is a Procter & Gamble Beauty brand, launched over 25 years ago in Japan. SK-II is often considered one of the most expensive beauty brands in the world.
The history of SK-II goes back over 30 years ago when a scientist in Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. After years of research the scientists were able to isolated the natural, nutrient-rich liquid which they called, Pitera.
In 1980, the Japanese branch of Max Factor acquired rights to the ingredient, and launched the first cosmetic product containing the ingredient: Max Factor Success Key with Pitera. Although only modestly successful, its customer base was very loyal, so Max Factor expanded the range, renaming it Max Factor SK-II.
Max Factor would flip through five different owners, each of whom ignored the SK-II product, until 1995, when current owner Procter and Gamble executive and brand manager A.G. Lafley was sent to Japan to overhaul P&G;'s declining business in...
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