The Stratemeyer Syndicate was the producer of a number of mystery series for children, including Nancy Drew, the Hardy Boys, the various Tom Swift series, the Bobbsey Twins, the Rover Boys, and others.
Created by Edward Stratemeyer, the Stratemeyer Syndicate was the first book packager to have its books aimed at children, rather than adults. The Syndicate was wildly successful; at one time it was believed that the overwhelming majority of the boo...
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The Stratemeyer Syndicate was the producer of a number of mystery series for children, including Nancy Drew, the Hardy Boys, the various Tom Swift series, the Bobbsey Twins, the Rover Boys, and others.
Created by Edward Stratemeyer, the Stratemeyer Syndicate was the first book packager to have its books aimed at children, rather than adults. The Syndicate was wildly successful; at one time it was believed that the overwhelming majority of the books children read were Stratemeyer Syndicate books, based on a 1922 study of over 36,000 children country-wide.
Stratemeyer's business acumen was in realizing that there was a huge, untapped market for children's books. At a time when most children's books were aimed at moral instruction, the Stratemeyer Syndicate specialized in producing books that were meant primarily to be entertaining. In Stratemeyer's view, it was not the promise of sex or violence that made such reading attractive to children; it was the thrill of feeling grown-up and the...
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