Subliminal stimuli (English pronunciation: /sʌbˈlɪmənl/, literally "below threshold"), contrary to supraliminal stimuli or above threshold, is any sensory stimulation below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process it, or flashed and then masked thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other ...
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Subliminal stimuli (English pronunciation: /sʌbˈlɪmənl/, literally "below threshold"), contrary to supraliminal stimuli or above threshold, is any sensory stimulation below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process it, or flashed and then masked thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards called backmasking. Introduced in 1897, the concept became controversial as subliminal messages in 1957 when marketing practitioners claimed its potential persuasive use. Subsequent scientific research, however, were unable replicate most of these marketing claims beyond a placebo.
Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. Johan Karremans suggests that subliminal messages have an effect when the messages are goal...
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